Happy April lovelies! And WOW do I feel happy to say that after what felt like the busiest March ever!
Today’s post is a very impromptu one (as I’m currently writing this it’s twenty past midnight and I’ve just put on a sheet mask) however I felt like it was a very necessary post. Grab a cuppa, it might become a long one.
I’ve had this blog for just over four months now and I’ve tried hard to post content that is intentionally thought out and which comfortably sits under the umbrella of wedding and lifestyle. But today, in a moment of calm after a very crazy month, I wanted to post something with a little more heart. An honest chat about how I’m really feeling about my blog and a catch up about what’s been going on around here.
Starting my blog was always part of the plan for me. If you’re a small business owner, you’ll likely be inundated with advice to blog as much as possible (which strikes total dread in some people) however when I set out on this venture, The Ivory Book was never designed to simply be a marketing tool or an SEO driver.
It was designed to be it’s own entity. An accompaniment to my wedding planning business but also an outlet for my own thoughts and, ultimately, a familiar corner of the internet for brides to be, business owners or simply my fellow twenty-somethings who are trying their best to navigate their way through life.
Let’s be real now though – blogging is tough. Sure, anyone can put together some words, add some nice pictures and click upload, but when we’re immersed in an industry that is inundated with incredible bloggers, can anybody really blame us for feeling under pressure to nail it from day one?
It also boils down to quality and consistency. Before my business launched, I confidently said that I would blog twice a week. Now, four months in, I’m quietly chuckling at my naivety as I scroll through the Instagram feed that I’ve neglected and the blog that hasn’t seen any action in a month.
Putting your written voice out there for the world to see is SO hard, especially when you’re not sure if anyone is reading it yet. I’ve designed my business to be an extension of me – it’s my name, my face and, let’s face it, you won’t have to scroll too far down my Instagram feed to find out a personal fact about my journey into the wedding industry or my addiction to diet coke. But there is nothing more exposing than posting something that you’ve written and opening yourself up to the potential scrutiny of your peers (or, even more terrifyingly, that girl you used to go to school with or the woman who stands across from you at Zumba).
The truth that I am skirting around here is that I started to get the fear. Fear of posting, fear of sharing, fear of judgement and fear of aiming big whilst The Ivory Book was still small. Time to put a stop to that, don’t you think?
Spring is, and always has been, my favourite season. It’s a transitional time, an optimistic time and, personally, I like to think of it as an opportunity for a fresh start. So, with that in mind, I’m quashing the fear and focusing much more of my energy on this little blog of mine this month. I’ll stop making promises about how frequently you’ll see me posting, but there will be more posts on the way – with the same thought and intention, just with a bit of added heart.
March was a busy but incredibly exciting month for me – I coordinated an incredible Masterclass Event, arranged a beautiful Photoshoot, attended London Bridal Fashion Week, met with some wonderful couples and suppliers and I even managed to fit in an amazing holiday to Iceland (more on all of that soon!). Now, I am enjoying a brief moment of quiet before a SUPER exciting adventure next week!
So, as we enter the new season and a beautifully transitional period of the year, I invite you to join me in suppressing the fear (be it about blogging, business or any other area of your life) and persevere with the things you care about most. Grasp every opportunity that comes your way, don’t be afraid to shout about it and definitely don’t worry about who hears it.
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